“Fruits, Lies and Videotapes”

I have gathered from YouTube some infomercials on the wolfberry products, mostly drinks, either pure or mixed with other powerful anti oxidant fruits.

What a lot of fruit juice manufacturers fail to say is how much ORAC ( Oxygen Radical Absorption Capacity ) contents is in the bottle!

Moreover, many of these juices are reconstituted, meaning they are made from concentrates. NOT from fresh raw or cold pressed juice. Yes, they usually do not contain preservatives, but why would it? … it is hardly a fresh natural product!

USDA research has shown that processing (such as evaporation to concentrate) significantly reduces the ORAC.
So, I am not calling it “Lies” but at least some form of deception, whereby manufacturers take claims of fresh produce and then attribute it to their processed products.

One example is this of “Del Monte”
Even though the USDA claims that “prunes” have the highest ORAC score of fruits ( 5700 TE ) per 100 grams, Del Monte fails to state that their premium prune juice has same or at least a fraction of that ORAC level.
On the same label, it is said “water extract from prunes” meaning it is not pure pressed juice!!! Consumers are made to think that drinking their product is the same as eating fresh prunes.

I have written many of these companies, including Del Monte, to explain this or at least mention on their packaging the factual ORAC level of the finished product, not referrals to their fresh produce. I have yet to receive any formal reply of any of them, including some “Fruit Juice Manufacturers Associations” in the USA.

In case they do, I will post their replies.

This is what Brunswick Labs, an independent testing facility on ORAC levels, state on their own web site: "The fact that a commercial product contains one of these plant products does not necessarily mean that the ORAC value of the product will be the same as the plant product in its' pure form. "

So, please sit back, relax and let the info overwhelm you. It is very hype and American. The Big Dream! You may need a broadband for quick streaming…and eat some fresh fruit or vegetables if you can!

The Greek philosopher Hippocrates said : "Let food by your medicin" but this is what God says in the Bible in Ezekiel : "The fruit of the trees be for food and their leaves for medicin".

It is amazing to see how MLM companies can turn these fruits into juiced products and sell for more than 50USD per bottle! One needs to be shrewd to see if all their claims are valid or not..

(REMARK: I do NOT endorse any of the products or companies shown)